Race team unveils plans for new facility in heart of Speedway’s redevelopment area.
SPEEDWAY, Ind. — Sarah Fisher Hartman Racing (SFHR) in conjunction with the Speedway Redevelopment Commission (SRC) announced the race team will relocate its motorsports headquarters from Indianapolis to Speedway’s Main Street, adding yet another motorsports powerhouse to the Town.
“We are thrilled to welcome Sarah Fisher Hartman Racing to Main Street,” said Vince Noblet, president of the SRC. “Sarah [Fisher] saw the potential of the prime, development-ready sites located here on Main Street and has already created an excellent vision for her new facility that is directly in line with the goals of the SRC. The SRC, with Speedway businesses and residents, extend a warm welcome to our newest neighbor.”
Led by founder and veteran IZOD IndyCar Series driver Sarah Fisher and new team owner Wink Hartman, SFHR will build its new, $2.5 million dollar plus facility featuring shop and office space for the race team. The building will encompass space for composite and paint departments along with a fan interactive section, with a retail element. Construction is expected to begin in late February 2012, with completion in early September2012.
“The excitement in building a new shop in Speedway for SFHR is yet another step in becoming a top tier IZOD IndyCar Series team,” Hartman said. “The new shop will allow SFHR to control most all aspects necessary to win including engineering, service, expanded machine shop, paint and composites, family friendly home style kitchen and the new SFHR gift shop with an interactive area for the fans to enjoy. On the second floor is the new 2,500 sq. ft. executive style gym and conference room overlooking the shop floor. We are excited to handle most any size party or meeting needs for our sponsors. The new shop will provide our sponsors with a great place to become a real part of the team. Sarah Fisher Hartman Racing’s Executive Chef may have our sponsors thinking of trying our executive gym.”
“We couldn’t be more excited for all the different layers of impact that the new facility will bring to SFHR,” said Fisher. “It will be a tremendous asset to us on the competition side, enabling in-house development of many of our current procedures. The new facility will also bring the opportunity to interact with our fans one-on-one with a retail and experiential area open to the public. This opportunity for SFHR is entirely due to the long term, big picture vision of our partner Wink Hartman. We will be able to drive forward with even greater success on both the competition and business side of SFHR.”
In December 2011, Fisher announced her partnership with Hartman to form the SFHR team, including IZOD IndyCar Series driver Josef Newgarden and United States Auto Club driver Kyle O’Gara. The team signed Newgarden to pilot the No. 67 entry for SFHR in the 2012 IZOD IndyCar Series season.
“We are so proud of Sarah and all that she has accomplished,” said Indiana Governor Mitch Daniels. “Now, Indiana’s motorsports boom just got a little louder.”
Fisher first announced plans to become the IZOD IndyCar Series’ first female owner/driver and the youngest team owner in February 2008 at the Homestead-Miami Speedway. The team competed in three events in 2008, grew 100 percent in 2009 to six races and competed in 15 total events in 2010 during the team’s first season initiating a two-car effort. With backing from Dollar General, SFR ran an abbreviated schedule in 2011, competing in 10 events.
“We’ve seen Sarah Fisher Hartman Racing grow from a small part-time race team to a proven race winner in the IZOD IndyCar Series,” said Randy Bernard, CEO of INDYCAR. “Today’s announcement shows the team is committed to the future of our sport, and I’m sure the team’s headquarters will become a landmark to visit on Speedway’s Main Street and a welcome addition to the neighborhood.”
About Speedway Redevelopment Commission
The newly completed Main Street project is the first milestone in the town’s Redevelopment Area One and is part of a $500 million investment to breathe new life into 400 acres of multi-use property that will be primed for research and development, commercial, shopping, entertainment and residential projects. Made possible through private and public investment, the redevelopment zone will be a vibrant, thriving and attractive downtown that will foster growth within the existing business community and encourage development of new business. SRC consists of five volunteers appointed by the Speedway Town Council. Using input from the entire community, the commission is charged with developing a plan to revitalize a 700-acre area, including Speedway’s Main Street. More information about the SRC is available at www.speedwayindiana.com.
About Sarah Fisher Hartman Racing
Sarah Fisher Hartman Racing (SFHR) is an auto racing team that competes in the IZOD IndyCar Series, founded by IZOD IndyCar Series veteran racer, Sarah Fisher. Fisher announced plans to become the IZOD IndyCar Series first female owner/driver and the youngest team owner on February 27, 2008, at Homestead-Miami Speedway (HMS). The team competed in three events in 2008, grew 100 percent in 2009 to six races and competed in 15 total events in 2010, during the team’s first season initiating a two-car effort. Fisher announced plans of retirement following her 2010 IZOD IndyCar Series season, naming Ed Carpenter as her replacement. The 2011 season consisted of several achievements for SFR, including a top-ten qualifying effort at Indianapolis and a victory in October at Kentucky Speedway. In December 2011, Fisher announced a partnership with businessman Wink Hartman to form SFHR. For more information, please visit SFH Racing online at http://www.sfhracing.com.