Hartmoor Polo Joins SFHR as Primary Sponsor for Honda Grand Prix of St. Petersburg
Sarah Fisher Hartman Racing (SFHR) will have no problem staying properly hydrated on the sunny Streets of St. Petersburg, Fla. thanks to water company Hartmoor Polo signing on as primary sponsor for the Honda Grand Prix of St. Petersburg.
Hartmoor Polo will grace the sidepods of the No. 67 SFHR Dallara/Honda/Firestone car for the first race of the IZOD IndyCar Series season and stay with the team throughout the year as the official team water supplier.
Hydration is key for drivers as temperatures in the cockpit of an IndyCar quickly rise to uncomfortable levels during race conditions.
"It's crucial to stay hydrated in a race car because elements of your performance can start to drop off as you become dehydrated," said Sarah Fisher, co-owner of SFHR. "We're happy to welcome a new partner to the SFHR family and are looking forward to drinking Hartmoor Polo water all season long."
SFHR returns to the track to kick off the 2013 IZOD IndyCar Series season on March 24 for the Honda Grand Prix of St. Petersburg. The race will be broadcast live on NBC Sports Network beginning at 12pm ET.
Follow @SFHRindy on Twitter for real-time updates from the No. 67 car.